For CALPAK’s Travel Terra Collection, we developed a strategy rooted in surrealism to honor the brand’s nostalgic visual language while re-centering the story on travel and exploration. This approach created an immediate connection to CALPAK’s Outdoor Enthusiast consumer and reinforced the collection’s sense of adventure. We cast Aki and Koichi as the faces of the campaign to highlight the idea that curiosity and exploration have no age limit, bringing warmth, character, and a fresh perspective to the narrative.