Sweetgreen partnered with artist and actress Reneé Rapp to spotlight her custom bowl and favorite Spicy Cashew dressing, bringing a bold cultural moment to the 2023 menu. The Sweetgreen team led campaign strategy, identity, messaging, OOH, digital, social, in-app features, and photography, all rooted in Reneé’s larger-than-life personality. An in-person activation brought the campaign to life for guests, creating a genuine connection between flavor, culture, and community.